Well it would seem that whilst Australia may be behind the curve on some issues, cigarette advertising is not one of them.

The high-court back home has upheld a ruling that is going to make all cigarette packaging blank… that’s right, no logos, no enticing colours, just images of the harmful effects and an olive green coloured background. So absolutely no branding at all. I’d hate to be working at a supermarket and have to find the correct brand and type for a customer.

I guess Australians will be the guinea pigs for the world, to see if this extreme action actually makes any difference in reducing the amount of smokers. As a non-smoker I have no idea, would you stop smoking if the packaging isn’t attractive? It makes sense in theory, I mean a lot of the time the nicer that packaging the more you want to buy it, so I guess the less attractive the package the less you will want what’s inside?

Check out this article, gives you a little more information on the development.

What do all of you think… will this make a difference?


1 comment

by Eleanor

uh oh. I’m very curious. I know those images are a turn off, but classy metal cases are an alternative that may come back.


Most Read Articles

2017 in Al’s rearview mirror

When I look back on 2017, on the work we did, the wins and losses, the… Read more

A Communication Toolkit for Nonprofits

The Yukon is chock-full of good people. People who work full-time, have busy families, yet still… Read more

Strong brands attract (and keep) good employees

You want good employees. Not only are they a pleasure to work with, they make you… Read more

Turn Employees into Brand Ambassadors

Are you ignoring one of your most important audiences? There are many ways to determine who… Read more

Facebook’s getting friendlier

Have you heard? Facebook is changing, and it might affect you – and your business. Since… Read more