In honour of Roger Ebert's passing last week, I thought we could all take a moment and play advertising critic.

I happened to catch this spot and it really connected with me.

To be sure, there is a ton of innovation happening in the resource sector, but are these sorts of ads helpful to the discussion?

Are the Alberta oilsands purely a communication blunder or is this sort of advertising just a cover-up?

How did this ad make you feel?  Let us know in the comments.

@yukonneil is a fossil fuel using, solar panel loving account manager and media strategist at aasman.


Be the first to comment

Most Read Articles

Strong brands demand higher prices

I am a fly fisherman. I’ve put in my 10,000 hours of reading, learning, practicing and… Read more

Strong Brands Raise Brand Advocates

Brand advocates are highly satisfied customers. They talk well of you and your brand, product or… Read more

Aspirational vs. Actual Brand Articulation

When I was young I remember always being asked “what do you want to be when… Read more