In honour of Roger Ebert's passing last week, I thought we could all take a moment and play advertising critic.
I happened to catch this spot and it really connected with me.
To be sure, there is a ton of innovation happening in the resource sector, but are these sorts of ads helpful to the discussion?
Are the Alberta oilsands purely a communication blunder or is this sort of advertising just a cover-up?
How did this ad make you feel? Let us know in the comments.
@yukonneil is a fossil fuel using, solar panel loving account manager and media strategist at aasman.