This silly little JPEG created 93 newsfeed stories, along with 55 likes, 23 shares and 15 comments. In total, over eight thousand Yukoners came into contact with this image last week — Over 8000 at a cost of.... nothing? 

Here's the tip: If you have something to say, something you're considering putting as a status update, see if it's possible to incorporate an image as part of your update. Best case scenario — combine the two as seen above.

Now, we didn't create the image above but we did track its success. Just as we've tracked the success of countless other image-based social updates. The trend line is clear -— a picture really is worth a thousand words.

Here is something you likely haven't considered: the algorithm.

Who and how many people see your posts on the various social sites revolves around unique equations (algorithm's) that calculate the user's likely level of interest in your content. Even for pages with large fan bases or followers, these algorithms often mean only 150 of your 2500 fans actually see your content.

But, if you're posting image-based content that users interact with (view, like, comment, share), it actually changes your page's value in their algorithm and means they'll begin to see more of your day-to-day content.

So, if you're trying to go social and want to have sustained engagement, be a friend and say it in JPEG.

@yukonneil is a JPEG enthusiast, fan of the animated gif and lover of homemade pizza. No JPEGs were hurt in the making of this blog post.


Be the first to comment

Most Read Articles

Taking Advantage of Tourism

With warmer weather comes…tourists. Whether we like it or not, for the next couple of months… Read more

The Lowdown on Slouching

From childhood we are told to “sit up straight” and “stop slouching.” But if slouching is… Read more

The History of the Pencil

Today, we are going to learn about an item that we use everyday but rarely give… Read more

10 Things You Probably Don’t Know About Albert

  1. English is my second language. 2. Once a year, I make the world’s best… Read more

Aasman Summer Potluck

Earlier this week, all of the folks at Aasman prepared their favourite dishes, left the office… Read more

Last day for feedback on the Peel Watershed

You've seen it in the newspaper. You've seen it on Facebook, radio, posters, on a stage,… Read more