Shirtless and Envious

I’m not the first to mention this in a blog and I surely won’t be the last. Marketing gurus and creative minds everywhere are all wishing that they had come up with Old Spice’s latest social media marketing initiative. So they should, I wish I had. The level of customer engagement and earned media is outstanding.

The popularity of the Shirtless Old Spice Guy replying on Twitter with personalized videos has even grabbed the attention of celebrities who are wanting in on the fun. You can find a great article about this campaign here at TNW.

We hope you enjoy these as much as we do and thanks to The Next Web for putting these articles together. Let me leave you with parting words from the Shirtless Old Spice Guy himself.