Sometimes advertising just works. At the end of this commercial we see a quick breakdown of its affects on the target audience. At aasman we're fond of quoting ad guru Terry O'Reilly when we say "you can't logic your way into someone's heart." Obviously the makers of this spot have heard Terry's words.
As a communicator, what do you think of this spot? How do you employ the power of emotions in the work you're doing?
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