Communication strategies are a big part of the work we do here at aasman…after all, what could be more purposeful than developing a strategy to help you fulfill your goals? That said, putting a strategy into action tends to be much more difficult for organizations than putting one to paper. So how do we build strategies that become corporate energizers instead of dust-collectors?

We sit on the three-legged stool.

If you want to have confidence in your seated position, you do not choose a one- or two-legged stool. Similarly, if you want confidence in your communications strategy, you do not rely on a wobbly brand position. You want a well-balanced strategy that delivers:

the right message — a message that offers meaningful benefits,

to the right audience — the people who genuinely desire those benefits,

in the right way and time — a way that is compelling and relevant to the media spaces where those people occupy their time.

As simple as that may sound, in practice getting the three rights right is a challenge. At aasman, we approach the challenge by starting with brand clarification (right message), then audience profiling (right audience), and finally a creative/media strategy (right way and time). Put them together and you’ve got a solid platform for delivering effective brand communications.



Be the first to comment

Most Read Articles

2017 in Al’s rearview mirror

When I look back on 2017, on the work we did, the wins and losses, the… Read more

A Communication Toolkit for Nonprofits

The Yukon is chock-full of good people. People who work full-time, have busy families, yet still… Read more

Strong brands attract (and keep) good employees

You want good employees. Not only are they a pleasure to work with, they make you… Read more

Turn Employees into Brand Ambassadors

Are you ignoring one of your most important audiences? There are many ways to determine who… Read more

Facebook’s getting friendlier

Have you heard? Facebook is changing, and it might affect you – and your business. Since… Read more