Communication strategies are a big part of the work we do here at aasman…after all, what could be more purposeful than developing a strategy to help you fulfill your goals? That said, putting a strategy into action tends to be much more difficult for organizations than putting one to paper. So how do we build strategies that become corporate energizers instead of dust-collectors?
We sit on the three-legged stool.
If you want to have confidence in your seated position, you do not choose a one- or two-legged stool. Similarly, if you want confidence in your communications strategy, you do not rely on a wobbly brand position. You want a well-balanced strategy that delivers:
• the right message — a message that offers meaningful benefits,
• to the right audience — the people who genuinely desire those benefits,
• in the right way and time — a way that is compelling and relevant to the media spaces where those people occupy their time.
As simple as that may sound, in practice getting the three rights right is a challenge. At aasman, we approach the challenge by starting with brand clarification (right message), then audience profiling (right audience), and finally a creative/media strategy (right way and time). Put them together and you’ve got a solid platform for delivering effective brand communications.
From childhood we are told to “sit up straight” and “stop slouching.” But if slouching is… Read more
Today, we are going to learn about an item that we use everyday but rarely give… Read more
1. English is my second language. 2. Once a year, I make the world’s best… Read more
You've seen it in the newspaper. You've seen it on Facebook, radio, posters, on a stage,… Read more
Earlier this week, all of the folks at Aasman prepared their favourite dishes, left the office… Read more