Late last night I was walking through Whitehorse watching the ballet of dumptrucks, bobcats, and snowplows collecting and carting away heaps of fluffy white snow. It struck me how invisible this kind of unadvertised work is–work that needs to be done but doesn't get noticed unless there's a problem. There's lots of work that doesn't get advertised… doesn't need to get marketed… unless it's election time, which it soon will be in downtown Whitehorse. This small revelation made me slightly more tolerant of money spent on electoral campaigning. It's often the only chance to market what happens behind-the-scenes. Campaigning is communication and I'm curious to see its presentation in this community and reactions to it.
Brand advocates are highly satisfied customers. They talk well of you and your brand, product or… Read more
When I was young I remember always being asked “what do you want to be when… Read more