Late last night I was walking through Whitehorse watching the ballet of dumptrucks, bobcats, and snowplows collecting and carting away heaps of fluffy white snow. It struck me how invisible this kind of unadvertised work is–work that needs to be done but doesn't get noticed unless there's a problem. There's lots of work that doesn't get advertised… doesn't need to get marketed…  unless it's election time, which it soon will be in downtown Whitehorse. This small revelation made me slightly more tolerant of money spent on electoral campaigning. It's often the only chance to market what happens behind-the-scenes. Campaigning is communication and I'm curious to see its presentation in this community and reactions to it.



Be the first to comment

Most Read Articles

2017 in Al’s rearview mirror

When I look back on 2017, on the work we did, the wins and losses, the… Read more

A Communication Toolkit for Nonprofits

The Yukon is chock-full of good people. People who work full-time, have busy families, yet still… Read more

Strong brands attract (and keep) good employees

You want good employees. Not only are they a pleasure to work with, they make you… Read more

Turn Employees into Brand Ambassadors

Are you ignoring one of your most important audiences? There are many ways to determine who… Read more

Facebook’s getting friendlier

Have you heard? Facebook is changing, and it might affect you – and your business. Since… Read more