Downtown south is on the agenda tonight in Whitehorse as Council meets to discuss and vote on the Downtown South Master Plan.
It's been an interesting few months for the city. A logo/tagline change sold as a rebranding was rebuffed by citizens leading to a modification of the existing logo. Some folks cried "waste" while others, (like ourselves) tried to clarify that logos aren't brands.
So what is a brand when it comes to the City of Whitehorse?
How locals and visitors interact with a city, its streets and traffic patterns, the design and size of buildings, blend of commercial and residential, the green space and signage all reflect a city's brand.
Putting logo trouble aside, tonight's council discussion and subsequent vote on the "Master Plan" will be a telling sign of what city leaders feel the brand of our fair home ought to be.
What do you think? Want to attend? It's tonight, July 25th, at 7:30pm in Council Chambers (City Hall, 2121 Second Ave.)