Aasman made an appearance in Friday's Yukon News in the article "Branding and a side of fries" about rebranding and the local renovation of McDonald's.
Reporter Chris Oke interviews Al Aasman who explains “Brands are often confused with logos or advertising. . . but a brand is actually what people think about you.”
I am a fly fisherman. I’ve put in my 10,000 hours of reading, learning, practicing and… Read more
Brand advocates are highly satisfied customers. They talk well of you and your brand, product or… Read more