I read an article a few months back that posed the question: are you productively or destructively wasting time? The article wanted to make the distinction that wasting time when it feeds a greater purpose, like re-energizing yourself, building relationships or adding important insight into your work, is actually a productive use of your time.
The author then states that when we consume our time as a procrastination tactic to avoid responsibility we are, in fact, destructively wasting time.
Ok, so enter social media and the communications field. We promote that the benefit of social media is to build relationships, which in turn will hopefully produce valuable insight into our work. I remember a time where at some offices facebook was blocked and you couldn’t download MSN messenger to your workplace computer. Now, especially in the communications field, we spend far more time each day tweeting, reading blogs, watching video posts, updating company profiles and researching new trends. So where does the line get drawn? How do we determine how much time in this realm each day is productive?
One suggestion from the article is to imagine that your boss or a well-respected colleague walked by your desk and had immediate and full access to what you were doing and thinking. Would you change your behavior? I’m not sure it’s that simple anymore . . . What do you think?