Have you seen this latest ad for Guinness beer?
It's emotionally moving—aided strongly by the contrast of breathy symphonic music paired with sweaty sportsmen giving their all, as well as the deep and slow narrator's voice.
As far as I know, Guinness has never positioned itself as a guzzle-on-your-tailgate party drink but this ad moves beer advertising into a new realm. What does it say about masculinity? What does it say about the Guinness brand? How might it impact beer drinking sports fans?
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