Have you seen this latest ad for Guinness beer?
It's emotionally moving—aided strongly by the contrast of breathy symphonic music paired with sweaty sportsmen giving their all, as well as the deep and slow narrator's voice.
As far as I know, Guinness has never positioned itself as a guzzle-on-your-tailgate party drink but this ad moves beer advertising into a new realm. What does it say about masculinity? What does it say about the Guinness brand? How might it impact beer drinking sports fans?
What does the sign-off line "The choices we make reveal the true nature of our character" mean to you?
With warmer weather comes…tourists. Whether we like it or not, for the next couple of months… Read more
From childhood we are told to “sit up straight” and “stop slouching.” But if slouching is… Read more
Today, we are going to learn about an item that we use everyday but rarely give… Read more
1. English is my second language. 2. Once a year, I make the world’s best… Read more
Earlier this week, all of the folks at Aasman prepared their favourite dishes, left the office… Read more