You’ve probably heard about the busy Dalhousie University Puppy Room helping stressed out students relax during exam time. It’s a great idea and genuinely helpful for students, but what are the implications for the Dalhousie brand? What is your brand's puppy room?
There is a real science behind this but to put it simply – Brands are people’s perception of you. In this instance we can almost collectively agree that Dalhousie University seems to value outside of the box thinkers, the well-being of students, creativity and new ideas. The puppy room, at basically no cost to the institution, is doing more to shape their brand among future students and parents than probably any marketing campaign of the last decade.
That’s not to say it will mean a jump in enrollment next fall. It just mean's a larger student and parent audience will hold a fresh and positive perception of a school they're in the midst of considering for 2013 or 2014.
So, the question is, what’s your puppy room? How can you apply this thinking to your business or organization? If your brand centres on a customer experience, what have you done to inject life into that experience lately?
Did the actions of a local Whitehorse company change your perception of them recently? Was it for the better? Let’s have a chat in the comments section below.
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