Enjoy a slice of our new site. Get the full apple soon.

 
"When you get an idea, throw it away, because then you'll have more," said designer Wolff Olins last week at Cape Town's annual Design Indaba.  
 
Even a good idea can stop you from thinking further, blocking the potential for new and better ideas. Go beyond the first eureka–you can always come back to it after.
 

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