"When you get an idea, throw it away, because then you'll have more," said designer Wolff Olins last week at Cape Town's annual Design Indaba.  
 
Even a good idea can stop you from thinking further, blocking the potential for new and better ideas. Go beyond the first eureka–you can always come back to it after.
 

Be the first to comment




Most Read Articles

Aasman Wins Big in Atlantic Canada

For the second year in a row, we are honoured to have our work in Atlantic… Read more

Responding to Responsivity

Spring’s here and you’ve got some time to kill in the waiting room so you pull… Read more

Can your brand handle catastrophe?

Steve and I travelled to Edmonton a few weeks ago to conduct a brand workshop with… Read more

This one’s for the ladies

Let me just say this. Lululemon is all kinds of brand smart. It’s Saturday afternoon, and… Read more