"When you get an idea, throw it away, because then you'll have more," said designer Wolff Olins last week at Cape Town's annual Design Indaba.  
 
Even a good idea can stop you from thinking further, blocking the potential for new and better ideas. Go beyond the first eureka–you can always come back to it after.
 

Be the first to comment




Most Read Articles

Meet the Newbies

I find it rare to meet born and bred Yukoners up here, but it just so… Read more

Keep it Simple Smarty

Sometimes the biggest messages come in the simplest packages. Recently, our creative director, Nicolas, found these… Read more

Bringing Beringia into 2016

Yukon Beringia Interpretive Centre recently launched a new website that was many moons in the making.… Read more

{snippet-dropshadow-svg}