When you get an idea, throw it away.

posted Mar 01, 2011  |  by Eleanor  |  0 Comments
"When you get an idea, throw it away, because then you'll have more," said designer Wolff Olins last week at Cape Town's annual Design Indaba.  
Even a good idea can stop you from thinking further, blocking the potential for new and better ideas. Go beyond the first eureka–you can always come back to it after.

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