You may have noticed that the Whitehorse McDonald's is getting a facelift.
The wood-shingled roof is being replaced by "ultra sleek european styling" that includes a McCafé. I'm sure there will be some complaining about this, but when I heard the details on the radio I was pretty excited.
They already have Arabic coffee, they're already 24 hours, and soon they'll have a fireplace inside, atmospheric lighting in wood ceilings and free wifi. It might fill the needs of many young people I know in Whitehorse who are desperate for a late night hang-out that isn't a bar.
I wanted to know how this renovation fits into McDonalds' brand, so I did a bit of research. McDonald's inspiriting proposition is "Forever Young." In their words, Forever Young is:
• how we portray our brand and how we want it to be perceived
• our heart and our soul
• not an advertising claim ... it is a brand experience
What do you think of a European style McCafé in Whitehorse?
On a side note, they also have a Brand Center website where you can learn all about MacDonald's brand and how to use it. I often place logos on work and have no idea what their intended usage is. If your brand is used by many partners, how accessible is that information? You might not be McDonald's but retaining your brand's integrity can be made easy with a simple website.

Be the first to comment

Most Read Articles

2017 in Al’s rearview mirror

When I look back on 2017, on the work we did, the wins and losses, the… Read more

A Communication Toolkit for Nonprofits

The Yukon is chock-full of good people. People who work full-time, have busy families, yet still… Read more

Strong brands attract (and keep) good employees

You want good employees. Not only are they a pleasure to work with, they make you… Read more

Turn Employees into Brand Ambassadors

Are you ignoring one of your most important audiences? There are many ways to determine who… Read more

Facebook’s getting friendlier

Have you heard? Facebook is changing, and it might affect you – and your business. Since… Read more