You may have noticed that the Whitehorse McDonald's is getting a facelift.
The wood-shingled roof is being replaced by "ultra sleek european styling" that includes a McCafé. I'm sure there will be some complaining about this, but when I heard the details on the radio I was pretty excited.
They already have Arabic coffee, they're already 24 hours, and soon they'll have a fireplace inside, atmospheric lighting in wood ceilings and free wifi. It might fill the needs of many young people I know in Whitehorse who are desperate for a late night hang-out that isn't a bar.
I wanted to know how this renovation fits into McDonalds' brand, so I did a bit of research. McDonald's inspiriting proposition is "Forever Young." In their words, Forever Young is:
• how we portray our brand and how we want it to be perceived
• our heart and our soul
• not an advertising claim ... it is a brand experience
What do you think of a European style McCafé in Whitehorse?
On a side note, they also have a Brand Center website where you can learn all about MacDonald's brand and how to use it. I often place logos on work and have no idea what their intended usage is. If your brand is used by many partners, how accessible is that information? You might not be McDonald's but retaining your brand's integrity can be made easy with a simple website.

Be the first to comment

Most Read Articles

Taking Advantage of Tourism

With warmer weather comes…tourists. Whether we like it or not, for the next couple of months… Read more

The Lowdown on Slouching

From childhood we are told to “sit up straight” and “stop slouching.” But if slouching is… Read more

The History of the Pencil

Today, we are going to learn about an item that we use everyday but rarely give… Read more

10 Things You Probably Don’t Know About Albert

  1. English is my second language. 2. Once a year, I make the world’s best… Read more

Aasman Summer Potluck

Earlier this week, all of the folks at Aasman prepared their favourite dishes, left the office… Read more

Last day for feedback on the Peel Watershed

You've seen it in the newspaper. You've seen it on Facebook, radio, posters, on a stage,… Read more