Some people would. The following lil' video about the impact of social networks is full of shocking and current stats and facts. Most of them are more about why you could consider tapping into the market rather than what to name your baby, but they cover that too.
Don't let the hype make you jump right into the deep end of the pool though—by that I mean—yes, social networks and social media have a lot to offer, but be ready. Work it into your strategy and have a plan to use it to your advantage. Otherwise you'll just be paddling hard to keep afloat.
Have a watch and let me know: are you surprised? Does this change your perspective?