(We're using the above photo without permisson, we really hope photographer Alistair Maitland doesn't freak out on us, we just love the photo.)
The last 12 days have featured a barrage of never-ending Yukon Quest related images, tweets, videos and status updates.
With over 17k likes on Facebook, 1.4k followers on twitter, 800 YouTube subscribers and over 380k video views, not to mention the thousands of "likes," comments and shares, it's hard to argue the Quest's social footprint.
It's a big deal for three key reasons.
Last Saturday, having just left the start line at Shipyards Park, I received a text from my sister in Nova Scotia asking if I'd seen the big sled dog race. Until that moment she had never before known or thought about the 1000 mile competition. Suddenly, she was engaged.
The team handling Yukon Quest social media is from Outside the Cube. In the dark, the cold, with little sleep and across one of the most remote parts of our planet, their work has kept fans informed and built the Yukon Quest brand. Congrats Cubers on a job well done. Now go get some rest.
Follow @yukonneil on Twitter and share your favourite Quest moments in the comment section below.
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