A bad translation can seriously harm an organization’s credibility, particularly in a bilingual province like New Brunswick. Illuminating the dangers of poorly done translation highlights the real benefits of a certified translation service.

The situation

The situation

Alianco, representing the best and most qualified translators in Atlantic Canada, was facing a marketplace ignoring the importance of quality translation for cheaper or free options. The company needed creative that spoke to those who take their brands seriously and understand the case for hiring certified translators as a worthy investment. Our solution mirrored the audience’s impression of themselves while showcasing how ineffective translation could make them look amateurish and unprofessional.

Full-colour print ads for magazines

Webpage takeover

Animated airport ads

Full-colour print ads for magazines
Animated google ads

Award

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There are no bad questions or built-in expectations.
Let’s have a conversation, and go from there.