Don’t Be Sick Mass Media Campaign

Health and Social Services

Strategic planning

The pairing of a simple directive (Don't be sick) with a sickly but lovable character (Melvin) will clearly communicate what not to do during cold and flu season, while a consistent presentation of 3 simple steps (wash your hands, sneeze into your elbow, clean shared surfaces) will provide the antidote to the spread of colds and flus. 

 

Creative execution

Tissue boxes and packages

Measuring impact

Success will be measured through word of mouth feedback and general observation of desired behaviour. Also by requests for tissue refills. 

The Don't Be Sick campaign was recently awarded Design Edge's Best Advertising Design honours for both Print and Outdoor categories for British Columbia and Yukon.