H1N1 Flu Shot Campaign

Health and Social Services

Strategic planning

Clearly identify the H1N1 flu shot as the best preventative available for the Yukoner wanting protection from the H1N1 flu.

Creative execution

Flu shot clinic banner at Canada Games Centre

Measuring impact

The goal of the campaign was to administer 2000 doses of H1N1 vaccine by November 30th. This goal was achieved in the first week of the campaign.