Strategic planning

Project Goal To get smokers to take responsibility for their second-hand smoke by taking action to reduce its harmful affects on those around them, and themselves.

Target Audience An adult smoker (35 plus) living in the Yukon communities who is not fully aware that his/her smoking harms others, and/or does not know what to do about it.

Positioning Statement It only takes a small behaviour change to make a big difference to the health of your families and those around you, as will be demonstrated by someone you know in your community.