Yukon News website
Yukon News
Strategic planning
In support of the brand proposition that The Yukon News is Yukon’s broadest reaching and foremost community newspaper: enable a platform that will keep pace with market trends, provide for user needs including on-line commenting, and enable high performance internal business functions.
Creative execution
Measuring impact
Success measures include: increased on-line registrations; growth in daily visits and duration of daily visits; stable and increasing print edition sales; growing use of user commentaries; increased efficiency for users and internal business functions.

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