Yukon News website

Yukon News

Strategic planning

In support of the brand proposition that The Yukon News is Yukon’s broadest reaching and foremost community newspaper: enable a platform that will keep pace with market trends, provide for user needs including on-line commenting, and enable high performance internal business functions.

Creative execution

Yukon News banner

Measuring impact

Success measures include: increased on-line registrations; growth in daily visits and duration of daily visits; stable and increasing print edition sales; growing use of user commentaries; increased efficiency for users and internal business functions.