Recently these helpful tips popped up in my LinkedIn feed from ad agency Ogilvy and Mather.
It outlines late founder David Ogilvy’s 10 tips on how to write.
His tips are in bold. You’ll see I’ve added my own two cents as well.
After a quick google search, I found this slideshare copy of it! So, no excuses now. Read up.
But, um, like, try and uh, like, avoid being too natural...
Do you use words like “perfidiousness” and “excogitate” when chatting with friends? Then don’t use them in your writing. We normal people don’t use those words either. Also, sentences that read like a paragraph leave me gasping for air.
Couldn’t have said it better, David. Also … irregardless? Not a word.
Most people, like me, have a short attention span. Keep it simple, silly!
Did you copy something from someone else? Give them credit!
This one is a good one for all of us. Especially if you are responding to an email while the steam is pouring out of your ears. Trust me, you’ll regret hitting send. Take a minute. Breath. Sleep on it.
It’s always good to get someone who’s not as invested to give you a fresh perspective. We do this all the time before pitching an idea. Ask questions like, “Does this make sense?” “Does my point come across as well as I think it does?”
Nothing is worse than getting your wires crossed through cyber space. Use point form, and don’t hint through your words. Be. Clear.
I don’t know how many times my emails have gone ignored. But if I am all up in that guy or gal’s personal space, it’s amazing how quickly I get what I want done. Efficiency, I tell ya.
Seems pretty straight forward? Now, go forth and...write, right!