by Jessica
Many of you may wonder how a job at aasman goes from a client’s communications problem or opportunity, to a multifaceted, engaging campaign. It has taken many years to get our process running like the well-oiled machine it is today, but we feel like we’ve earned our black belts when it… Read more
by Mike
The world is a big place, with billions of people in it, having a billion different ideas every second, millions of which morph into brands. Yet, every so often a brand so inhabits the collective consciousness, it transcends beyond mere product or brand. Take these examples. When someone reaches for…
by Al
If you’re not an astute investor then, like me, you probably wish you had one in the family. Some older brother or distant cousin who knew where you should park your dollars to double or triple it every year, guaranteed. That’s the kind of return on investment (ROI) we read…
by Krysten
In a post-Trump era, it’s not uncommon to see politicians using populism as a mode of communication, choosing to speak to the “common man” – the everyday folks just like us. It’s smart, really. Communicate with your audience by saying exactly what they are thinking. It’s more real, more authentic,…
by Krysten
A few weeks ago, the hub to our wheel – Cassandra – spread her wings and rolled on over to a new position at YG. While we miss her greatly, we are so happy that she was able to land a job she has been working so hard to achieve!…
by Jess
We see it time and time again, the struggle brands face to stay current and top-of-mind. But to what extent can a brand change without upsetting the peace or losing valuable brand identity? A valuable lesson from Coca-Cola: In 1985, Pepsi was catching up to Coca-Cola in the legendary cola…
by Krysten
Many business owners can feel discouraged by the small return on investment they may be getting from traditional media forms. It’s expensive, time consuming and overwhelming for many. However, there is hope! There are many different ways to advertise without spending a dime by using the media that you already…
by Jessica
Another year, another Yukon Quest race come and gone. As the Iditarod draws to a close this week, I find myself reflecting on my time spent on the trail for this year’s Yukon Quest and their differing approaches to communication. As part of the Yukon Quest Public Relations team, I…
by Krysten
Consider your favourite TV show for a moment. Chances are, whether it’s still on the air or not, that show has gone through exhaustive target audience testing and analysis. To do this, producers use the ever-so-helpful focus group. vice.com Focus groups have been a staple for decades for not only…
by Cassandra
aasman’s design team has not only grown in size but has expanded horizons from north to east. Give it up for Emeraude our newest designer who is born and raised in the Yukon, and a shout out to Jessica our intern designer from Toronto (Waterdown), Ontario. I’m thankful for the…
