by Lisa
Do you work at a local business or non-profit organization? Looking to fund your next marketing or advertising-related project? Check out the list below for funding opportunities right here in the Yukon. Government of Yukon Enterprise Trade Fund The purpose of the Enterprise Trade Fund (ETF) is to stimulate Yukon business… Read more
by Lisa
A big part of your brand is your logo. It tells your brand’s story and communicates core messaging without a single word. In many ways, it is like a shorthand for your brand. Because of this, it is important your logo stays up to date and modern. While consistency is…
by Lisa
With warmer weather comes…tourists. Whether we like it or not, for the next couple of months tour buses rule the streets and the Walmart parking lot becomes Whitehorse’s busiest campground. But as tourism in the Yukon continues to grow (overnight visitation is up 2.5% from 2016 to 2017), so too…
by Lisa
Trends are difficult to keep up with. Just as we find ourselves comfortable with one, another pops up. And another, and another. As we settle in to 2018, popular trends have solidified their presence, and have lingered long enough for us to wrap our heads around. Below are some of…
by Krysten
Have you heard? Facebook is changing, and it might affect you – and your business. Since the 2016 US Election, Facebook has been blamed for enabling fake stories, Russian propaganda and “filter bubbles” – which is basically what happens when you begin to see only the content you like and…
by Mike
The world is a big place, with billions of people in it, having a billion different ideas every second, millions of which morph into brands. Yet, every so often a brand so inhabits the collective consciousness, it transcends beyond mere product or brand. Take these examples. When someone reaches for…
by Krysten
In a post-Trump era, it’s not uncommon to see politicians using populism as a mode of communication, choosing to speak to the “common man” – the everyday folks just like us. It’s smart, really. Communicate with your audience by saying exactly what they are thinking. It’s more real, more authentic,…
by Krysten
Sometimes the biggest messages come in the simplest packages. Recently, our creative director, Nicolas, found these uber-effective ads, and I just had to share. Now, simple doesn’t mean easy. People are often quick to assume that simplicity means low budget but, of course, it’s just the opposite. Narrowing a message…
by Steve
Us Yukoners are a proud bunch. We’re proud of how we have been able to survive out here on the wild frontier…or so we like to tell ourselves. The truth is today’s “frontier” doesn’t look anything like it used to. Technology has changed the agency landscape to the point where…
by Eleanor
In case you missed the game yesterday – or if you're like me and you take your breaks during the football while being glued to the commercials — and you missed a few, Business Insider has helped us out by listing their top five Super Bowl commercials. Below are two…
