by Mike
leave a comment Communication Work
Are you ignoring one of your most important audiences? There are many ways to determine who your ideal – or target – audience is. Knowing who your customers are is usually step two after figuring out what it is that you actually do. One of the biggest mistakes companies make,… Read more
by Jessica
Many of you may wonder how a job at aasman goes from a client’s communications problem or opportunity, to a multifaceted, engaging campaign. It has taken many years to get our process running like the well-oiled machine it is today, but we feel like we’ve earned our black belts when it…
by Krysten
Consider your favourite TV show for a moment. Chances are, whether it’s still on the air or not, that show has gone through exhaustive target audience testing and analysis. To do this, producers use the ever-so-helpful focus group. vice.com Focus groups have been a staple for decades for not only…
by Al
What do I think of, when I look back at 2016? I think of one of our brand workshop participants from last summer who got up near the end of an intense discussion of “the ideas that drive us.” Meaning to go to the washroom, she stood at the open…
by Eleanor
Last month, Steve wrote a post about the three key stages of branding. This month we want to showcase how one small business has taken the process to heart and how their clientele are responding. Dutch Delicious is a bakery and European grocer in Edmonton. After seeing the branding work we…
by Krysten
You’ve probably heard it before, but it bears repeating. Research shows that only seven percent of communication is based on the actual words we say. That leaves 93 percent of our communication to the tone of our voice and our body language. Meaning, in many cases, how we communicate is…
by Eleanor
Yukon Highways and Public works recently tasked us with a challenge that involved researching the magic appeal of cute, cuddly and fuzzy. Our mission: update the current child car-seat safety mascot to reflect the tastes of kids in 2016. Thus, Buckles the safety pup was born! Our master mascot illustrator: Watson…
by Steve
A great deal of time here at aasman is spent learning, and that’s our big “secret.” We learn everything we can about our clients and their audiences in order to develop and deliver authentic messaging to real people in purposeful ways. However, over the last six weeks, the tables have…
by Eleanor
Yukon Beringia Interpretive Centre recently launched a new website that was many moons in the making. I had the pleasure of interviewing the project's lead designer, Nicolas Lemieux, about how it came to look and feel so sharp. 1. Eleanor: Why was aasman asked to re-design Beringia.com? Nicolas: The Yukon…
by Krysten
Sometimes the biggest messages come in the simplest packages. Recently, our creative director, Nicolas, found these uber-effective ads, and I just had to share. Now, simple doesn’t mean easy. People are often quick to assume that simplicity means low budget but, of course, it’s just the opposite. Narrowing a message…
