I came across this post a while back titled “3 Instant Ways to Make Your Social Media Better.” The post gives three basic pieces of advice on how to make your social media suck less: be a human, be yourself and treat people the way you want to be treated.

This really annoyed me at first. Why do we need to be reminded of the basic rules we learned in Sunday school as children? However, as I began to think about it and to discuss it with colleagues, I realized that we do need these reminders. Social media is ultimately about personal interaction with each other and so often when we have an avenue to funnel ourselves through we tend to skew the truth a little.

This now brings us to a really interesting topic: personal branding and how we are perceived in social media. If you think of who you are, your many profiles and how you interact with others collectively as a brand (i.e. your personal brand), these three basic rules tend to be relevant once again. In today’s business world your personal brand can get you a job, land you a client and make or break important relationships. Jennifer Morozowhich wrote a great article for the Canadian Marketing Blog on this topic.

Did you even know you have a personal brand? And are you trying to remember those Sunday school lessons now?


1 comment


by Doug Brown

I recently heard that Linkedin is for people you know, Facebook is for people you used to know, and Twitter is for people you want to know. If that doesn’t make you schizophrenic, I don’t know what will. However, I agree with you Corey. Sorry no controversial comment here! You have to be consistently and authentically yourself. Or you won’t be able to keep track of which person you are.


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