Yukon Highways and Public works recently tasked us with a challenge that involved researching the magic appeal of cute, cuddly and fuzzy.

Our mission: update the current child car-seat safety mascot to reflect the tastes of kids in 2016. Thus, Buckles the safety pup was born!

Our master mascot illustrator: Watson Lake based illustrator, Shilo  

Inspired by cartoons like Sonic the Hedgehog, My Little Pony, Astroboy, and Disney, Shilo was the ideal illustrator for this job. Her creations often feature irresistibly large eyes, soft rounded shapes and because she also makes stuffed animals – fuzz! If you haven’t seen this fun Yukon talent, check out her portfolio.

Buckles, the lil’ husky safety pup, had his debut at the Lions Trade Show earlier this month along with his devote promoters—The Yukon Child Car Safety Team—part of Highways and Public works

Keep your ears perked for more from Buckles in the future. In the meantime, if you want to learn more about child car seat safety, make sure you get in touch with the Buckles team.