Communication strategies are a big part of the work we do here at aasman…after all, what could be more purposeful than developing a strategy to help you fulfill your goals? That said, putting a strategy into action tends to be much more difficult for organizations than putting one to paper. So how do we build strategies that become corporate energizers instead of dust-collectors?

We sit on the three-legged stool.

If you want to have confidence in your seated position, you do not choose a one- or two-legged stool. Similarly, if you want confidence in your communications strategy, you do not rely on a wobbly brand position. You want a well-balanced strategy that delivers:

the right message — a message that offers meaningful benefits,

to the right audience — the people who genuinely desire those benefits,

in the right way and time — a way that is compelling and relevant to the media spaces where those people occupy their time.

As simple as that may sound, in practice getting the three rights right is a challenge. At aasman, we approach the challenge by starting with brand clarification (right message), then audience profiling (right audience), and finally a creative/media strategy (right way and time). Put them together and you’ve got a solid platform for delivering effective brand communications.



Be the first to comment


Most Read Articles

It’s All in the Benefits

Trying to write advertising copy for your product or service? Find that it is falling flat?… Read more