Sometimes people marvel at the cost of developing a logo or the length of time it takes to create such a simple icon. Fair enough—it's a long process worth understanding. I read this blog about a logo refresh for Mail Chimp and it struck me as a good example of the tedious fun designers have with logos. Have a glance through The Anatomy Of A Successful Logo Redesign for a better picture of how nit picky graphic design can improve your brand's presence.
How does your logo look when it's printed teeny-tiny? Or when it's black and white? Can the imagery be simpler? Can the language be simpler? Getting to simplicity is what takes time and testing. With that I leave you with a few quotes on simplicity from some of the greats.
“Think simple” as my old master used to say – meaning reduce the whole of its parts into the simplest terms, getting back to first principles. – Frank Lloyd Wright
Everything should be made as simple as possible, but not simpler. – Albert Einstein