In case you missed the game yesterday – or if you're like me and you take your breaks during the football while being glued to the commercials — and you missed a few, Business Insider has helped us out by listing their top five Super Bowl commercials. 

Below are two of my favourites. They are on complete opposite ends of the spectrum of effective marketing. One ad is so real that it's frightening. The other is so bizarre I couldn't help but giggle. One takes a complex issue and delivers the message with stark simplicity. The other takes its cues from three simple ingredients of a soda to create a complex creature. One sure cost much more than the other to produce as well. 

Two totally different strategies. Two very different audiences. Two very effective commercials. Enjoy!