Al could have been a one-man operation. But where would be the fun in that?

Since a brand is everything you say and do — as well as everything you don’t say and do — it’s fitting that our resident philosopher of branding can … well … say and do it all. Since the incorporation of the company in 1989, Al has been at the helm and in the trenches, developing direction and content of countless brand awareness and advertising campaigns, communication strategies and marketing positioning materials. Oh right, while also functioning as the agency’s senior creative writer. According to Al, you can’t not have a brand. If his life’s work to date is any indication, Al’s brand is all about showcasing yours.

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