When fresh fish and fresh ideas come together, wild things can happen. The timeline: two weekends in May. The end goal: sell a lot of fish. The strategy: catch the eye, whet the appetite, and let the savings speak for themselves.

The Situation

The situation

Harry (the nicest fish guy you’ll ever meet) just happened to be selling his fresh pacific salmon and seafood out of a food truck next to our office. Being big fans of Harry and his fish, we teamed up to market his 2014 spring sale. A flash-in-the-(frying)-pan kind of job—short, sweet and satisfying all around.

Three iterations highlighted some of the fresh product on offer

Newspaper ads

Animated online ads

Movin' on up

By the by … Harry and his fish are doing so well, they’ve found a permanent 4th street home in Whitehorse. Congrats to Harry, Jenny and the newly christened Haines Packing Co.!

Contact Us

Say hello

There are no bad questions or built-in expectations.
Let’s have a conversation, and go from there.