The Old Log Church is a Yukon historical treasure, but as one of the smaller museums in the territory, with not much budget to spare for marketing, they needed to draw eyes and gain visitors through the summer months without breaking the bank.
By paying attention to what was on offer at the museum in each of its tours, we soon realized the sell was in the stories. Using a straightforward, text-focused design, we teased out the most compelling bits, and delivered those stories straight to the audience. Well … almost. What the audience actually gets is an intriguing premise with a cliffhanger ending, along with a wink-and-nod invitation to get the rest of the story for a mere six buck-entry fee. After all, for that price, it’d be almost a sin not to visit.
The Old Log Church logo utilizes the key museum artifact – the church building itself – as its basis, within which a tree grows up and outward to illustrate the living brand and spirited history of the OLC
4 posters, 4 intriguing tales (almost) told
A two-sided card, intrigue with a story on the front, follow up with the museum details on the back
Bus bench signage is a captured and often bored audience – the perfect place to spin a tale of intrigue
Photoshoot of the Old Log Church from the outside in
Oldlogchurchmuseum.ca invites you to leave behind whatever you know or think you know about “church” and explore the museum as an essential chapter in Yukon’s foundation story – from artifacts to archives to engaging tours and guides
